Social media is the new success strategy for Canadian newcomers, according to the latest 2022 survey. The survey took place through the CBC Media Technology Monitor. Furthermore, it indicated that around 42 percent of the newcomer respondents tracked the news update through social media channels. The survey revealed that more than 31 percent of Canadian newcomers used social media and were active on at least six platforms.
Social media is the new success strategy for Canadian newcomers
Canadian newcomers believe that social media is the primary source to make them aware of the latest happenings. Hence, it has a crucial role to play in a Canadian newcomer’s life. Moreover, they can search for jobs, create a network to acquire more about Canadian culture, and even remain connected with their family. Therefore, Canadian immigrants tend to benefit a great deal from social media.
Social media might help newcomers gain immense success once they arrive in Canada and sometimes even before arriving in the country.
Innovating a personal brand
256,000 permanent residents arrived in Canada in 2022 using the economic immigration streams. The Canadian government introduced these immigration streams to emphasize skilled immigrants who seek to settle in this country. Moreover, they must potentially contribute to the Canadian economy. The economic contribution made by these new immigrants is only possible once they arrive in Canada and gain work opportunities in Canada. Furthermore, once they gain Canadian employment, they’re able to contribute to the economy economically. Also, they tend to spend more on goods and services.
Newcomers in Canada must create a powerful personal brand because this will make their job search more convenient. Besides this, building an appealing social media presence will enable them to engage with potential employers in Canada. Their professional skills match suitable employers seeking excellent skills, qualifications, and expertise.
Additionally, a job seeker looking forward to a better workplace will also become aware of the company’s values. They will be able to understand all this through different social media platforms only.
New immigrants landing in Canada will be able to continue with their job search with appropriate employers. Hence, social media handles like Twitter, LinkedIn, and Facebook are all huge examples of where these newcomers get to connect with other professionals.
As a matter of fact, 65 percent of companies in Canada access social media to call applicants for the stage before the interview. This is the screening approach that 64 percent of firms typically use. The data was a part of The Harris Poll. Over 40 percent of the Poll employers using social media reported that the social media content on the potential candidate’s profile led them not to recruit them.
Tips for building a concrete social media presence
- Create a strong and consistent engagement online and remain active on social media handles.
- Search for more people relevant to your industry and consistently engage through comments on their posts.
- Let potential employers know about your expertise by offering relevant information and content.
- Make sure the content you share or post is professional, helpful, and engaging. Besides this, you must avoid sharing controversial things.
- Always post content after thorough proofreading. Ensure the profile picture is professional and avoid personal information on a professional platform.
Social media is the new success strategy for Canadian newcomers
A personal brand is of utmost significance, and once it is built, social media will be quite helpful in searching for better work opportunities. The Toronto Metropolitan University study claims that people who access social media will have 3.5 times more chances of finding employment than those who don’t.
They shall be able to conduct detailed research on various companies and organizations. Specifically, Twitter and LinkedIn will encourage people to engage with experts from other fields of interest. Newcomers need to request answers from their LinkedIn connections. They can go ahead with interesting topics related to their industry or field.
This social media channel will offer numerous job possibilities to new immigrants by simply building stronger professional networks. It is precise because of this factor that LinkedIn gained prominence concerning job searches. Furthermore, social media Hootsuite of 2023 data implies that more than 52 million individuals might use LinkedIn to conduct job searches every week.
Reportedly, LinkedIn receives nearly 101 job applications in a second from all corners of the globe. Moreover, 8 people are hired using LinkedIn in 60 secs. This platform offers the golden chance to post job advertisements to the forum directly. Furthermore, new immigrants will get a chance to enhance their employment opportunities.
Creating a support network through new connections with other immigrants
Once these new immigrants arrive in Canada, they will need to connect with their peers, who are also immigrants. This way, they shall be able to build a solid professional network, which will act as a support network and allow them to become comfortable with life. They will also be able to experience a life beyond work.
Canadian newcomers shall also access new Facebook features to get to know if other people have the same situation. They can even join neighborhood groups on Facebook appropriate to an immigrant’s local community. Also, such groups are perfect for discussing local events, which will build a strong foundation for immigrants to connect with the locals. New connections will lead to better work opportunities.
The other platforms to build a greater community include LinkedIn and Reddit. These types of platforms encourage people to connect with other like-minded individuals with professionalism and expertise in a common field or industry. This way, they will be able to confer their individual experiences and challenges.
Integrating into the Canadian culture to enhance their overall living experience in Canada
Immigrants who arrive in Canada must also use social media to perceive new cultural events and activities in the country. It is better to understand the latest trends and news related to Canadian culture to improve their living experience in the country. For instance, Twitter will help people to become aware of what would occur in Canada. Newcomers will be able to engage in current events similar to the rest of the seven million Canadians.
Besides this, Canadian news channel subscriptions will help new immigrants to understand the current happenings in Canada.
Individuals can also use social media to connect better with the existing Canadian culture:
- Get in touch with prominent Canadian influencers through social media handles and gain more knowledge about Canadian culture. For instance, they can access TikTok and Instagram.
- It is crucial to follow lifestyle vloggers and those working on Canadian tourism. As a result, they will have an established social life and participate in various Canadian events.
Notably, Canadian newcomers or those born in Canada will certainly share their experiences and more about what they would suggest others experience or visit; it could be places or food. The newcomer influencers specifically tell a great deal about the kind of experiences that made them feel comfortable and helped them settle in the country.
Meanwhile, vloggers often indulge people through their videos and showcase their journey more engagingly and realistically. This will help new immigrants learn more about the places they have never visited or several Canadian communities.
Staying in constant touch with family and acquaintances
New immigrants emerging in Canada might have to focus more on their new environment; however, they must not leave behind their families completely. It is vital for others to keep in touch with important people from their home country. Social media has a greater role to play, especially when connecting and maintaining relationships. International communication has become far more convenient through various social media video tools. For instance, they can access Skype, Telegram, WhatsApp, Messenger, Facebook, and Instagram. Newcomers in Canada can effortlessly communicate with their acquaintances through free-of-cost messaging alternatives, video calling, and voice messages. Additionally, new immigrants get to share their experiences by exchanging photos, etc., with their family and friends.
